Brand Optimizing Algorithm
We were challenged with launching a new Cannabis brand in a very cluttered and complex industry. The rules on how we could communicate were very strict. We faced government and major platform restrictions so we needed to be creative to drive consideration amongst Cannabis users.
To ensure accurate targeting and efficiency in our buy, we worked with Pelmorex to target cannabis users and create a custom DSP/Algorithm that continuously optimized towards brand health metrics and created an increasingly smarter target of users, all in real-time.
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